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ABOUT US

Built different.
Built on friendship.

Made for creators, by creators. Because who better to run things than someone who's lived it?

We've been plotting this since primary school

Jack and Kane have been best mates since they were four, back when their biggest business idea was an energy drink made from mixing other energy drinks. The plan was always the same: one day, they'd build something together.

Fast forward a bit. Jack's now grown a community of over six million followers, becoming one of the UK's most recognisable creators. Kane's been behind the scenes, building businesses and helping talent actually thrive, not just "go viral."

Now they've teamed up to bring both worlds together: a creator who lives and breathes the industry, and a business brain who knows how to turn good ideas into real opportunities.

Jack Joseph - Co-Founder

JACK JOSEPH

Co-Founder

Kane Edlin - Co-Founder

KANE EDLIN

Co-Founder

Built different.

But this isn't just another agency. After seeing all the broken promises, dodgy contracts, and "we'll get back to you next week" management, they decided to do things properly.

This agency's built different. Built on friendship, trust, and actual experience. It's made for creators, by creators. Because who better to run things than someone who's lived it?

We're not here to control your career. We're here to help you scale it, without losing the reason you started.

OUR VALUES

What drives us forward.

Authenticity First

We believe in genuine connections and real relationships. No fake promises, no inflated numbers, just honest work that delivers real results.

Every partnership we create is built on mutual respect and shared values. We don't chase trends, we build lasting impact.

Creator Centric

Between us, we've lived both sides of the industry. One of us built a career as a creator, the other built businesses and negotiated the deals behind them.

We understand what creators need to thrive and what brands look for in real partnerships. From contract negotiations to brand collaborations, we've got your back.

We're not just your management. We're your partners in growth, advocates for your vision, and champions of your success.

Transparent Communication

No hidden fees, no unclear terms, no ghosting. We keep you in the loop every step of the way because your success is our success.

You'll always know where you stand, what's happening next, and how we're working to achieve your goals together.

Ready to work with us?

Whether you're a creator or a brand, let's build something great together.

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